A selection of press.
Sky News 2026: AI will change the nature of work and jobs
William talks to Sky News on the new government-launched series of free AI training courses to help people learn how to use the technology in the workplace. It aims to support 10 million people in upgrading their skills by 2030 and hopes to make Britain the fastest adopting AI country in the G7.
Pathfounders Video: How the corporate AI lag is costing billions
William Tunstall-Pedoe speaks to Pathfounders about new research revealing the rise of ‘AI burnout’, as employees spend increasing amounts of time checking and correcting AI-generated work.
CNBC April 2026: ‘Big trust problem’ with AI output costing workplaces
UnlikelyAI CEO William Tunstall-Pedoe says lack of trust in AI-generated output is actually slowing down work in many UK businesses as employees spend hours checking and verifying the information.
ITVx April 2026: UK is "absolutely at the forefront" of AI in Europe, says man who taught Alexa to speak
William Tunstall-Pedoe speaks to ITV about the future of AI, its impact on jobs and society, and why he believes the UK is well positioned to lead Europe’s AI revolution.
Channel 4 News: How artists are fighting back against AI in a 'Digital Wild West'
Channel 4 News, March 2026, covering the Government’s U-turn on plans to give AI firms a ‘free pass’ to use the work of authors, musicians and filmmakers without consent. For those whose life’s work is already inside the machine, this is a hollow victory.
Panorama: Are you scared yet human?
BBC1 prime time. 26 May 2021 – Major BBC documentary on Artificial Intelligence starting with the story of Alexa’s creation in the UK and an interview with William Tunstall-Pedoe drawn from two days of filming.
Amazon Alexa and the search for one perfect answer
Wired. 18 February 2019
Q&A with Angel Investor William Tunstall-Pedoe
The Sunday Times 3 June 2018
Today programme. Live interview with Justin Webb
BBC Radio 4. 1 June 2018.
How Amazon's Alexa was born and where it will take us next
Wired 14 February 2017
William Tunstall-Pedoe: The Cambridge AI Guru who taught Alexa how to talk
Business Insider 17 November 2016
The founder of a startup acquired by Amazon is now investing in AI
Business Insider 27 August 2016
Cambridge technology cluster is entering a new phase of high growth
Science Business 23 June 2016
Cambridge Brain-Gain as inward investment grows
Cambridge Netword 22 June 2016
William Tunstall-Pedoe: The Brit taking on Apple's Siri with Evi.
Wired. 8 May 2012.
Siri, Evi and a future where 'everything will be controlled by voice'
MacWorld. 4 September 2012
MediaGuardian-100, top 100 most influencial people in Media.
The Guardian. 13 July 2009
Talking Heads, William Tunstall-Pedoe
Business Weekly. 12 July 2012
Providing Users with exactly what they are looking for.
Up Group interview with William Tunstall-Pedoe. 20 January 2011
True Knowledge wins £2m backing for 'answer engine'
The Guardian. 30 July 2008
Teaching a machine to understand love
New Scientist. 13 February 2008
Boring Day
Computer identifies the most boring day in history
Daily Telegraph 26 November 2010
Was April 11 1954 really the most boring day
NPR 30 November 2010
Here isn't the news: April 11 1954... The most boring day of the 20th century.
The Daily Mail. 25 November 2010
Ancient history:
William Tunstall-Pedoe







